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| What is the e-mark? |
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The e-mark is the official Danish accreditation for safe and ethically responsible conduct and trade on the Internet.
It is administered by the e-commerce Foundation (e-handelsfonden), a non-profit trust established by The Danish Consumer Council, The Danish Chamber of Commerce, The Danish Bankers’ Association, The Confederation of Danish Industries, The Union of Commercial and Clerical Employees, ITEK, Danish IT Society, ITK, The Danish IT Industry Association and the Danish e-business Association.
To see the e-mark values
In addition, the e-mark is developed with support from the Ministry of Science, Technology and Innovation.
The Ministry wishes to increase consumer confidence concerning shopping on the Internet, and to increase awareness about good e-commerce practice among the relevant businesses.
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Help for consumers
It can be difficult for consumers to determine which companies are running their web shops not only in accordance with the law, but also within the bounds of ethical responsibility.
The e-mark is helping increasing consumer confidence online regarding payment, treatment of personal information, use of e-mail, and with regards to guarantees and agreements.
It also functions as an easily recognizable symbol of quality, showing consumers that a web shop bearing the e-mark operates after technical and ethical standards that exceed those required by law.
The e-mark improves the conditions for developing e-commerce through increasing consumer confidence in online security.
Help for businesses
Web shops can be approved for e-mark accreditation and, thus, demonstrate their commitment to ethical online trade practices.
The process guarantees them a competent review of their web shop for compliance with recognized laws and standards for good Internet ethics.
69% of Danish consumers say that they know the e-mark and the underlying meaning of it, being ethically responsible conduct and trade on the Internet.
Source: TNS Gallup (2009).
Which web shops can be e-mark accredited?
All web shops that comply with e-mark guidelines are eligible for e-mark accreditation can be e-mark accredited.
The e-mark can be applied for use on web shops which adresses Danish consumers in Danish.
This means that a German web shop or any other international web shop, can apply for the e-mark, as long as it adresses the Danish consumers in Danish.
The guidelines consist of legal and special requirements including payment security, terms and conditions, cancellations and correct registration and use of personal information.
To see the e-mark guidelines |
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