The e-commerce Foundation awards an e-mark to businesses and organisations that comply with Danish law and the foundation’s special regulations concerning correct and ethical trading on the Internet.
 
An e-mark designated net merchant observes:

• Marketing laws
• E-commerce laws
• Consumer protection laws
• Personal information laws
• Purchase laws
• Special industry laws and regulations

E-mark designated web shop guarantee:

• Properly encrypted payment solutions and approved security
• No SPAM
• Easy access to information concerning the use of your personal data
• You will not be sent newsletters or electronic advertising without your expressed consent
• Terms and conditions for sale are made expressly clear upon transaction
• Cancellation, refunds, return rights and product guarantees are presented in the electronic order confirmation
• Participation in online competitions requires no commitment to purchase, subscription to electronic newsletters or consent to receive any form of electronic advertising
• The company with which you are doing business is clearly identified
• Prepayment by account transfer, check or giro for goods or services is not permitted